How To Turn Ebay Bidders Into Long-Term Customers, from WholesaleGopher News

Once someone's bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someone's bought from you once before, then the chances are that at some point in the future they'll want to buy a similar item, and you can take advantage of this to market to them directly.

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